Working Together The Team


Account Director/Company Owner Liesl Simpson

Liesl started her career in banking with First National Bank in 1988, marketing and promoting its Videobank Solution, the precursor to Internet banking. She was responsible for the promotion of the solution in Kwa-Zulu Natal, calling on its branches and clients. After seven years, she moved into payroll software sales where she was responsible for new business at Paywise Software. Liesl garnered further sales experience with Siltag, a member of the Siltek Group where she was responsible for business development of their Asset Tagging solution. A stint at Hewlett Packard (HP) saw her leave the field of sales to move into public relations where she joined Livewired Communications. Within 4 and a half years', gaining valuable experience in technology PR, Liesl formed Evolution PR in 2004 and grew the business to include a client base including international and JSE listed companies. Liesl has grown her company to include 13 clients over the past 14 years and has been able to compete with larger PR agencies due to her personalised service where she plays an integral role in the management of each account.


Evolution PR Account Manager Sandri de Wet

Sandri de Wet graduated from the University of Pretoria with a Bcom degree in Communication Management where she majored in both general Communication Management and Business Management. Sandri previously gained experience in PR focused on the financial services industry. Sandri was exposed to social media management, maintenance of client websites as well as upholding media relations. Sandri manages a number of key accounts at Evolution PR and is instrumental in driving media activities across a number of sectors. Sandri's ability to interpret and understand clients' requirements enables her to meet expectations, and with her passion for PR, Sandri is able to operate and work efficiently under pressure.


Evolution PR Account Manager Dineo Modiba

Dineo gained a number of years' experience in PR spanning Tourism, Sports and Corporate PR. She came to realise while working for various PR agencies that the fundamentals of public relations remain the same regardless of the industry. Through this very important realisation she quickly came to learn that to achieve the best results for your clients, one needs to prioritise maintaining good relationships with the media in order to receive as much publicity for your clients. In turn, obtaining and maximising the best possible return on investment for both the client and the company.


Evolution PR Account Executive Lovejoy Shangase

Lovejoy Shangase obtained her degree in Public Relations and Communications at the University of Johannesburg in 2016. She started out at Evolution PR as a PR Administrative Assistant, delivering the essential component of tracking media exposure as well as handling general administration. She gained an understanding of the value of media exposure with her time spent at Newsclip. Currently, Lovejoy provides support to the PR Account Managers as an Account Executive. She delivers support to customers and Account Managers that enables them to meet targets and exceed client expectations.


Evolution PR Administrative Assistant Ariella Glocer

Ariella Glocer completed her Honours in Communication with distinction from Varsity College, Sandton as the top student of her year. While earning her BA in Corporate Communications, Ariella sought to expand her passion through completing the HSK Level 1 for Mandarin Chinese proficiency. She has also developed her digital skills and knowledge through completing the Google Digital Garage course. This course involved grasping an understanding of social media, the expanding role of the Internet, the benefits of using applications for business, digital marketing and Google analytics. As Evolution PR's Administration Assistant, Ariella enables the Account Managers to perform their roles by ensuring coverage is obtained for clients and that all administrative duties are fulfilled on a daily basis.


Evolution PR Outsourced Writer Kathryn Language

Kathryn Language has 15 years' experience in ICT and business journalism and has contributed to numerous ICT trade publications, in-house journals and special research projects as editor, consulting editor, project manager and writer. Her work covers the development and implementation of ICT solutions in the enterprise, SME sector and government.


Evolution PR Outsourced Writer Lauren Keulemans

Lauren has over 10 years' experience in writing for ICT PR agencies. Her in-depth understanding of technology and ability to translate technology into business benefits has been instrumental in Evolution PR delivering quality writing as part of the overall PR service. Her experience includes writing for businesses such as SAS, Garmin and Avaya to mention a few.


Evolution PR Outsourced Writer Martin Czernowalow

Martin is a content specialist with more than 20 years' journalism experience in print and digital media. He completed a BA Degree at the University of Pretoria in 1997 and has since held various senior positions at leading ICT, B2B and mainstream publications in South Africa. He spent over a decade at ITWeb, where he fulfilled the roles of news editor, editor and group investigative editor. He has also led the news team at The Citizen newspaper in his capacity as news editor. Leveraging his vast media experience and industry knowledge, he has the ability to work to tight deadlines and write on any subject matter, across many industry sectors.


Evolution PR Outsourced Writer Tamaryn Shepherd

Tamaryn is a B2B marketing writer and social media content specialist, with a full spectrum of experience across the publishing field. Tamaryn has a particular interest in the changing space of corporate communications and loves working with ICT companies to connect with their customers, engage their employees and enlighten their stakeholders. Her writing helps businesses to resonate with their target audience by creating useful, relevant content that answers questions and turns thoughts into actions. She has a unique ability to demystify technical concepts and make even the most complex technology understandable.


Evolution PR Outsourced Writer Therese Owen

Therese has more than twenty years journalism experience in print focusing particularly on lifestyle and entertainment. Over the years she wrote columns for The Star, Saturday Star, Sunday Independent Sunday Tribune and Daily News. She was also the national writer for music for the Tonight section for over a decade. Her writing encompassed corporate launches from MTN and Vodacom to Estee Lauder, Sun International and Tsogo Sun as well as the South African Music Awards and the opening of Parliament. She has written for two books: A Black Consciousness Reader and South Africa - The Good News. Having been on the receiving end of corporate PR as well as her vast experience working on daily newspapers means she is well equipped to deal with deadlines and has an understanding of what the editors are looking for in press releases.