The importance of creating a favourable impression is hard to overstate in all walks of life – in business it’s vital to achieve strategic goals.

In our fast-paced and digitally driven world, where do our loyalties lie? Are you a social media guru or traditional media whizz?

Times have been tough for businesses in South Africa. Business confidence is low and as a result, companies are looking to save costs where they can.

In one of my previous blogs, I addressed why it is important for businesses to ‘up the cheerleading’ when the team is down.

Times have been tough for businesses in South Africa. Business confidence is low and as a result, companies are looking to save costs where they can.

It is no secret that many businesses in South Africa are experiencing difficult trading conditions which is the result of a depressed economy.

Many companies have a perception of what Public Relations (PR) is. More often than not, they confuse PR with marketing, branding and advertising.

There is always one question on the lips of everyone that I talk to about PR and it is; just why is PR so important anyway?